If you are a novice in the world of business and you are planning for a small-scale business venture, then the first thing that you need to know about online marketing. As we all know, the different businesses have email marketing requirements. We reviewed loads of email marketing software and arrived up with the best one which is best for numerous business types. Accordingly, we have made a list of some of the best email marketing software for you to be used and we are also giving the reasons why we have marked them perfect for you.
The list goes on as follows:
Arial Software– It is a mass email system which you install on a server or PC. This software utilizes your database and is accessible with the use of a Web browser. 
Features:
- An Image Library
- Unlimited Email Lists
- Unlimited Email Sending
- Trackable Click Through Links
AWeber – This software runs an opt-in email marketing service used by entrepreneurs, bloggers or small businesses.
Features:
- Auto responders
- A drag-and-drop email editor
- 700 free templates
- Contact management tools
- List segmentation
- Email marketing tracking
Comm100 – This software is a service provider of communication solutions and enterprise-level customer service which includes email marketing software. 
Features:
- Professional templates
- Comprehensive reporting
- An html editor
- Integration with other applications
- Email personalization
- Contact management tools
- Autoresponders
Constant Contact– The Company works with numerous clients worldwide.
Features:
- Reporting and contact tools
- Multichannel marketing campaigns such as feedback, promotions, offers, event registration, online listings, announcements and newsletters
- Integrations and coaching with business programs
Benchmark– We had reviewed hundreds of software, but Benchmark is our first choice. This software has been designed in a lucid manner so that the non tech savvy novice can also make the best use of Benchmark. They offer a wide range of design templates so that you can pick up the one that works for you. This way, you will be able to choose the template, font, text size, and backgrounds and so on. Also it possesses a number of testing tools so that you can test while the emails are being designed. If you are advanced to use HTML, this software gives a dual view option so that the preview can be seen simultaneously with the designing. 
GetResponse– This software strikes to be the unique one because of its remarkable customer service and easy to use tools and that also within a reasonable price. The price chart has been designed so that you only have to pay on the basis of the number of emails that you are sending and not a fixed amount of money. If you sign up on a yearly basis, then you can even grab18% discount which is incredible. This software consists of over 500 predesigned templates and thus you can have a number of choices to choose from. It also has an updated landing page and that is an integral part of the email marketing. While designing, you will be shown the smartphone aspect of the design so that you can make changes accordingly. There is a feature known as the email analytics and it gives an accurate statistics of the success rate of each and every email in the marketing field.
SendinBlue– If you do have an ecommerce business in mind, then SendinBlue is the perfect one for you. This software enables you to send various types of emails to a lot of contacts but from a single platform. It works in a multifaceted manner and that is the sole reason why this software has been placed in our top three lists.
Elite Email– This software is cloud based, and allows organizations of all types to create and expand their mail list. It does not require any installation or downloading. They offer more over 400 customizable templates to choose from. 
Emma– This software contributes to email marketing of all sizes like business franchises, retailers and so on. It also comprises of a drag and drop editor and from here you can send unlimited mails at a go.
Methodology in choosing the best software-
We checked on the various dimensions like reading reviews, calling customer service, pretended to be indulging in a new business venture to check out the support system. If you want, you can also check out on the other software like ActiveCampaign, Admail, Arial Software, AWeber, Bluecore, Cakemail, Cobalt, Campaigner, Campaign Monitor, Contactology, Elastic email and so on. These are the other software that makes email marketing easier to handle because of its efficient tools and elucidated navigation system.
We reviewed that each service based on following factors:
- Customer service
- Cost
- Email creation tools
- Transactional email capabilities
- Deliverability rates
- Third-party software integrations
- Ease of use
- Mobile access
- Social media integration
- List management tools
- Analytics
As an end note, if you want to make your brand name popular and want to expand your business, then you should be the one going for one of the above mentioned email marketing software.
