For the expansion and growth, every SaaS business need to follow different business tactics. A SaaS product required to build a customer relationship for revenue growth and client retention. In this post, we will tell you few essential tips for digital Marketing Strategies for a SaaS business.
Affiliate Marketing
In order to market a SaaS product, you can use Affiliate marketing which is the most effective way. Affiliate Marketing involves getting the clients to refer the product to their friends, peers and colleagues. Offering an affiliate link to the user which they may share with another person through email and social channels is essential. One has to give an incentive to these users in order to refer the product. 
Whitepapers and eBooks
E-books are the best methods to present your business skill or expertise. If you will allow a free ebook download on the website, it will really assist the visitors to get relevant information whenever they land on your application. It provides a brief introduction of the product you have. If you will show yourself as a professional, it will build your reputation. If you will provide free templates to website visitors, then it is another great method to collect brownie points with clients.
Improve Social Shares
If you are a SaaS business owner, then it is important to attain the users to share the product on social networking sites so they can know about the products. You can add share functionality in the process of Signup. Whenever the user signs-up to the app, his social networking timeline would it as news to followers and friends. It may publicize the product on various platforms.
Guest Blogs and Blogs
A company blog is one of the most effective tactics for SaaS product marketing. A blog which assists in giving useful and relevant information to site visitors and prospects may be very helpful. If you will add a call to Action buttons on the blog, it will help in getting more conversions for the product.
Guest blogging is another amazing way to enhance product traffic and branding. If you are SaaS marketer, you have to make a list of relevant industry websites and blogs, where you may request for guest blogging. Guest blogs may get a great amount of traffic on the website.
Free Trials
One of the best methods of getting a SaaS Product knows is providing a free trial. The free trial must provide some free features and make the people aware about the premium features of the product, thus they will be inspired to pay for premium features.
Customer testimonials
Customer testimonials play a vital role in telling the positive and negative things about SaaS product. If you will add testimonials on the site, it will be more useful for getting free trial users and more conversions. The testimonials of clients act as an evidence that the product works for users. One may add video and text testimonials of the product.
Email Marketing
Email marketing is one of the most vital factors of SaaS marketing. It can bring great results for any type of business.
You may also utilize features such as contests, blog subscriptions and exit intent popup in order to generate relevant data for email campaigns.
